![]() Trailing-12-month net profit margin expanded from 24.2% in July 2015 to 28% in July 2020, even after you factor out earnings from discontinued operations. But those sales have grown more profitable in the same period. Norton LifeLock's trailing-12-month revenue has shrunk more than 20% in the last five years, from $3.1 billion at the beginning of July 2015 to $2.45 billion as of the beginning July 2020. ![]() But Fools should look less at its short-term stock performance than its long-term opportunity. ![]() NortonLifeLock's stock has swung up and down during the pandemic, ending up lower as of late September than it traded at the end of January. Why NortonLifeLock makes a good investment A January joint study by Norton LifeLock and the Harris Poll of 5,020 American adults over 18 showed that more than half of them had been notified that they were victims of a data breach where personal information was compromised. Norton says all of this increased traffic opens new opportunities for "bad actors" to wreak havoc. The study also predicted growth between 45% and 100% in the number of consumers who will purchase most or all online from the 20 categories it featured. 28 reported that online shopping had become customary during the pandemic, and customers said they would continue to do business online after COVID - with predicted revenue growth in 20 categories from over-the-counter medicine to groceries to fitness to entertainment rising between 15% and 35%. ![]()
0 Comments
Leave a Reply. |